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Southwest Powersports

Privacy notice

Last updated 11 November 2026

This notice tells you how Southwest Powersports uses your personal information. It covers this website, our online shop, and the calls, emails and messages you send us.

Who is responsible for your information?

Southwest Powersports is a trading name of SOUTH WEST POWERSPORTS LIMITED. We are the "controller" of your information. This means we decide how it is used.

SOUTH WEST POWERSPORTS LIMITED is registered in England and Wales, company number 08583066. Registered office: Metherell Gard Limited, Burn View, Bude, Cornwall EX23 8BX.

To contact us about your information:

What information do we collect?

We collect only what we need to reply to you, to sell to you, or to work on your machine.

When you send a form on this website

  • Machine enquiry: your name, phone number, email address, the machine you ask about, and your message.
  • Service booking: your name, phone number, email address, the make and model of your machine, its registration number or hours, and the job you need.
  • Part exchange: your name, phone number, email address, the make, model and year of your machine, its miles or hours, and any photos you add. Please keep people out of the photos.
  • Finance enquiry: your name, phone number, email address, the machine, and your question. Please do not send bank, income or other money details in this form. We do not need them at this stage.
  • Contact: your name, a phone number or email address, and your message.

Each form also tells us the page and the button you used, and the campaign name in the link if there is one. This shows us which pages help people.

Form messages come to our inbox by email. Each one gets a reference number.

When you buy from our online shop

  • Your name, email address and phone number.
  • Your delivery address, or that you will collect from our showroom.
  • What you ordered, the price and the delivery charge.
  • Your payment: you pay on a page run by Stripe. Stripe takes your card details. We do not see your full card number. We see the card type and the last four digits only.

When you call, email or message us

We keep the details you give us, your phone number or email address, and our notes of what we agreed. This includes messages on WhatsApp.

When you visit this website

  • Our host, Netlify, keeps short-term technical logs. These include your IP address, your browser type and the pages you asked for. They keep the website working and secure.
  • When you add an item to your cart, your browser keeps the cart on your own device. Our cookie notice explains this.
  • Only if you tap "Accept" on our cookie banner: Google Analytics and the Google Ads tag record the pages you visit, roughly where you are (town level), your device type, and whether you call, send a form or buy. We use this to improve the website and our adverts. Our lawful basis is your consent, and you can take it back at any time with "Cookie settings" at the bottom of every page.

When we show your review

We may show reviews that customers left in public on Google or Facebook. We show the words as written, the first name and the first letter of the last name, the month, and where the review was posted.

Do you have to give us your details?

No. But we need a way to reply to you. We also need your details to take, deliver or prepare an order. Without them, we cannot help with your request.

Why do we use your information, and what is our legal reason?

UK data protection law (UK GDPR) says we must have a legal reason to use your information. These are our reasons:

  • To reply to an enquiry, a service booking, or a part-exchange or finance question: steps you ask us to take before a contract (Article 6(1)(b)), and our legitimate interest in answering people who contact us (Article 6(1)(f)).
  • To fulfil your order, sell you a machine, or do workshop work: our contract with you (Article 6(1)(b)).
  • To keep accounts and tax records: our legal duty (Article 6(1)(c)).
  • To keep the website working and secure, and to stop spam: our legitimate interest (Article 6(1)(f)).
  • To count visits and see which pages and buttons help people: our legitimate interest (Article 6(1)(f)).
  • To show reviews that customers posted in public: our legitimate interest (Article 6(1)(f)).

Our legitimate interest is running our business and answering the people who contact us. We have checked that it does not override your rights.

We do not sell your information. We do not add you to a mailing list when you send a form or place an order. We do not make decisions about you by computer alone.

Who do we share your information with?

Only these companies see your information. They act for us and use it only to do their job for us.

  • Netlify Inc. hosts this website. It also receives the forms you send on this website, keeps them for us and emails them to our team. Based in the USA.
  • Stripe takes card payments for online orders, on its own payment pages. Stripe may handle payment details in the USA.
  • Sanity stores the words and photos on this website, including the reviews we show. Our staff use it to update the website. Sanity may store data in the USA.
  • Our email provider holds our inbox.
  • Our accountants see sales and payment records to prepare our accounts and tax returns.
  • Delivery firms get your name, address and phone number to deliver your order or machine.
  • Lenders: if you ask about finance and then decide to apply, we pass your details to the lender with your agreement. The lender tells you how it uses your information, including credit checks.

We may also share information when the law says we must, for example with HMRC or the police.

What about Google Analytics?

If you tap "Accept" on our cookie banner, Google processes visit data for us as our processor, and may move it to the USA under the UK-US data bridge. We keep Google Analytics data for up to 14 months. See Google's privacy policy.

What about Google Maps?

The map on our visit page does not load until you tap "Show map". When you tap it, Google receives your IP address and may set its own cookies. Google decides how it uses that information. See Google's privacy policy.

What about links to other websites and apps?

If you message us on WhatsApp, or tap a link to Facebook, Instagram, YouTube, TikTok, a maker's website or the FCA register, that company uses your information under its own privacy notice. We do not control them.

Does your information leave the UK?

Yes, some of it. Netlify, Stripe and Sanity can handle data in the USA. When that happens, we use one of these protections:

  • the UK-US data bridge, for US companies that have joined it, or
  • standard contract terms for UK data transfers, issued by the Information Commissioner's Office.

You can ask us which protection applies to each company.

How long do we keep your information?

  • Enquiries, service bookings, part-exchange and finance questions, emails and messages that do not lead to a sale or a job: up to 12 months. Then we delete them.
  • Part-exchange photos: we delete them with the enquiry, unless we buy the machine.
  • Orders, machine sales, workshop jobs and payment records: 6 years after the sale or the job, because of tax and accounts rules.
  • Website logs held by Netlify: a short time, set by Netlify.
  • Form messages kept in Netlify: we delete them when they are no longer needed to answer you.
  • Reviews we show: until we replace them, or until the person who wrote one asks us to take it down.
  • Your cart: on your own device, until you empty it or clear your browser data.

What are your rights?

You can ask us to:

  • tell you what information we hold about you, and give you a copy
  • correct anything that is wrong
  • delete your information, unless the law says we must keep it
  • limit how we use it
  • give it to you, or to another company, in a common format
  • stop using it where we rely on our legitimate interest
  • take down your review from this website

To use any of these rights, email or write to us. We reply within one month. We may ask you to show who you are first.

How do you complain?

If you are unhappy with how we use your information, please tell us first. Email info@southwestpowersports.co.uk, or write to us at the showroom address above. We will confirm that we have your complaint within 30 days. We will look into it and tell you the outcome.

You can also complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint. Their phone number is on that page.

Is this website for children?

No. This website and its forms are for adults. If you are under 18, please ask a parent or carer to contact us for you.

Will this notice change?

When we change this notice, we put the new date at the top of this page.