Last updated: 15/06/23

At Southwest Powersports, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website [southwestpowersports.co.uk] (the “Site”), and the choices you have regarding your information.

By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

1. Information We Collect

1.1 Personal Information We may collect personal information from you when you voluntarily provide it to us, such as when you place an order, subscribe to our newsletter, or contact us via email. The types of personal information we may collect include your name, email address, postal address, phone number, and payment details.

1.2 Automatically Collected Information When you visit our Site, we may automatically collect certain information about your device and usage patterns. This information may include your IP address, browser type, operating system, referring URLs, and pages viewed on the Site. We may also collect information about your interactions with our Site, such as the date and time of your visit, the pages accessed, and the links clicked.

1.3 Cookies and Similar Technologies We may use cookies, web beacons, and other tracking technologies to enhance your experience on our Site. Cookies are small files that are stored on your device to improve site functionality and personalize your experience. You can modify your browser settings to reject cookies or notify you when a cookie is being placed. However, please note that certain features of our Site may not function properly without cookies.

2. How We Use Your Information

2.1 Provide and Improve Our Services We use your personal information to process orders, fulfill requests, and provide customer support. We may also use your information to enhance and improve our products, services, and Site functionality.

2.2 Communication and Marketing We may use your personal information to send you important updates, newsletters, and promotional materials. You can opt-out of receiving marketing communications at any time by following the instructions provided in the communication.

2.3 Analytics and Performance Tracking We use Google Analytics to analyze website traffic and track user behavior. This helps us understand how visitors engage with our Site and allows us to make improvements based on user preferences.

3. Data Sharing and Disclosure

3.1 Service Providers We may engage third-party service providers to perform various business functions on our behalf, such as processing payments, shipping orders, or analyzing data. These service providers will have access to your personal information as necessary to perform their functions but are not permitted to use it for any other purpose.

3.2 Legal Requirements We may disclose your personal information if required to do so by law or in response to a valid legal request, such as a court order or government investigation.

4. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Your Rights and Choices

You have certain rights regarding your personal information under applicable data protection laws. These rights may include the right to access, rectify, erase, restrict or object to the processing of your personal information. You may also have the right to withdraw your consent, if applicable. To exercise these rights, please contact us using the information provided at the end of this Privacy Policy.

6. Children’s Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children.